A MESSAGE FROM THE OWNER
I served in the Army for eight years (four active, four inactive.) I was deployed twice; once in Iraq and once in Afghanistan. Upon returning from overseas, though it was a great honor, I knew I wanted to do more than just serve my country and her people. I had seen some of my best friends take their lives due to post-traumatic stress disorder (PTSD) and it haunted me. I wanted to raise awareness for our military, law enforcement, and first responders who struggle with the physical and psychological effects of their duties, who fight and die for us daily.
I started working on AteUp apparel in 2015 with the vision of redefining the term. In the military, a soldier who is "ate up" does not have his or her shit together or is weak-minded. But everyone has been "ate up" at some point in their life. We all go through difficult times, though the struggles look different for each person. We should not let our challenges define us. Being, at times, "ate up" helps us to grow as humans. We can get through these difficulties if we stick together and support each other.
I was part of opening of the WHAYS shop in 2018 and then took full ownership of the company in 2020. It has always been veteran owned and operated with the primary purpose of raising awareness for our armed forces and first responders while supporting the local communities whom they gladly serve. When you shop at WHAYS, whether for your own custom-designed screen-printed items or our unique line of WHAYS awareness apparel, you are supporting US veterans and military everywhere.
Thank you for your support, and to our military, law enforcement, and first responders:
WE HONOR AND APPRECIATE YOUR SERVICE